Unlock Real Growth With India’s Leading GTM Strategy And Sales Execution Experts

We were building our sales and distribution team's version 2.0 to prepare for the consumer health acceleration and business expansion. We on boarded ZA Consulting team to work with us on this mandate. The team has a diverse distribution experience and deployed a methodical  approach - first understood the current context, systematically laid down the tasks and then got down to operational tasks and finally executed the plan. In the interim, we also added a couple of market intelligence projects which were also executed successfully. Sandeep, Suresh and Arvind did a great job on this project and we would highly recommended the team.

I would like to congratulate you for an excellent report that your team submitted for improving the effectiveness of our Sales Force. The insights generated were useful, real time and we found them actionable.  The commitment of the team was exemplary and the best part was that you “owned the solution” instead of giving hands off ideas.

I worked with Sandeep for close to 18 months…we were looking for someone who could help the company setup and drive the indirect channel sales model Sandeep came in with rich and proven experience in setting up sales models and we were fortunate to have him on board to drive this for us.He grew the business by 60% and lowered the cost of operation with his approach.

It was a great experience & learning for our business leaders & development team while working with ZA Consulting. We learnt, how to initiate an aggressive distributor expansion plan including resource deployment, monitoring dashboards & team’s KPIs. We experienced great insight from ZA about mapping & classification the towns according to population, category & product potential across the regions.

Thanks for a very comprehensive Project Report on Rajasthan.  Your team took the business to a new level during 8 months…The growth clocked by Rajasthan was the third highest in the country, a 52% growth compared to the start of the project. The outlet numbers were doubled through launch of Scoopies, which was reflected in Nielsen data: Coverage went from 2% to 6% and market share from 0.6% to 1%.

ZA consulting has been associated with us for about a year. They have done two projects on Sales & Distribution management between April 2018 – March 2019.
Mr. Sandeep Zutshi was able to identify market challenges and helped us streamline our distribution.
Customised training templates and simpler supervisory meeting modules were created to facilitate easy deployment. In short span of time he was able to bring about a change in mindset of the teams he interacted with.
In both the projects, he guided & motivated the sales teams to step out of their comfort zones & take up new challenges.
Overall, it was a pleasure to work with Sandeep and I wish him the very best.

Dear Sandeep and Vivek,
We thank you for end to end conceptualizing of the training workshop for our Sales and Marketing Leaders and its effective delivery. We had wanted to work on the process of “Root Cause Analysis” for precisely defining the business problems and post that use some method of decision making to get the team out of “gut feel” based decision making into a methodical decision making using some structured framework to ensure quality decisions. Your workshop, with its design of intermixing of established theoretical frameworks and sharing of practical examples and multiple video clips was extremely engaging. The well written case studies were challenging and business appropriate. They ensured a lot of analysis and very robust discussions. They also allowed for the team to put in practice what they had learnt. The course material shared will serve as reference for future as the team makes the journey of learning, using the newly acquired skills.
The enhancement of self-awareness using Clifton strengths assessment was valuable for everyone and the report and its understanding will help the team members to better understand and augment their strengths.
Our thanks also to Saloni, Jawed and Bhowmik of the ZA Consulting team.
We look forward to continued engagement.

Dear Sandeep,
On behalf of DBL’s Snacks Division, I thank you & the ZA Consulting team for a very comprehensive project executed for our market launch in Western UP and a detailed project report at the end of the period.
In the project of 7 months (December 2020 to June 2021), the ZA team was instrumental in setting up the distribution infrastructure for Western UP along with team DBL, which was a greenfield project. Extensive groundwork was done by the ZA team in setting up the field manpower and distribution infrastructure in a very short period of the initial two months of the project. After that, team ZA was actively involved in handholding the team towards monitoring of field force, distributors appointments, actual market launch and finally driving the month-on-month growth along with review processes for the same.
It was a pleasure to work with team ZA, especially with you, V Suresh and Sandeep Marwaha leading from the front. I wish you all many successful assignments in the future.